Service Design

Background   When users do not pay for services on time, they may experience service interruptions that can impact the business in a negative way. This can occur when users have a negative balance, which results in a loss of access to services. The impact of service interruptions both on the business and its clients can […]

Background Customer personas are fictional profiles of particular target customers based on data and research. They represent some key traits of a particular segment of audience, their concerns, challenges, needs, specific behavior and also include some demographic details. These customer profiles help business understand how people are using their products or services, as well as […]

Global business environment is changing faster than you can pronounce ‘digital transformation’. And in this climate, iGaming industry is no exception. But with all that’s going on today and how only four months into 2020 we are already shown the unpredictability of our world, business can’t afford to take its online channels for granted or […]

In the ever-changing design world, it’s sometimes hard to stay on top of everything that is going on. New ways, methods, and approaches for delivering a seamless and wholesome experience to the end customers keep emerging. It is no wonder that it is often hard to keep in touch with all the design trends and terms. One of the latest hot topics in the design community is ‘service design’ and its power to impact and improve not just the digital part of the customer journey but the overall experience. Let’s try and understand what is meant by Service Design thinking and how it differs from design thinking or experience design.