Senior SEO specialist & Web Analytics

What is the project, and why should you care?

Symphony Solutions is a Cloud and AI-driven IT company headquartered in the Netherlands. We are a premier software provider of custom iGaming, Healthcare, and Airline solutions. Devoted to delivering the highest quality of service, we offer our expertise in full-cycle software development, cloud engineering, data and analytics, AI services, digital marketing orchestration, and more. Since our founding in 2008, Symphony Solutions has been serving many international clients primarily in Western Europe and North America.  

Join the Symphony Solutions Marketing Team, where we thrive on innovation and creativity. We are looking for a Search Engine Optimization Specialist and Web Analytics Expert who can develop and execute data-driven social media strategies across all corporate channels and enhance our SEO/SEM efforts. If you are agile in spirit and adept at using AI tools to generate engaging social media content, this might be the perfect role for you.

You will be an excellent fit for this position if you have:

• At least 4+ years in a role 
• English level B2+ 
• Skills of a half-marketer, half-data-analyst-geek who can translate numbers into meaningful insights  
• Solid understanding of search engine algorithms and ranking methods 
• Experience in SEO & Web analytics tools (Ahrefs, SemRush, Screaming Frog, Google Analytics, Google Search Console, Google Tag Manager, Looker Studio, etc.) and knowledge of how to set up the needed dashboards to track traffic acquisition, leads velocity, and keyword rankings 
• Ability to complete competitive analysis of other companies within the industry 
• Experience in working with Web analytics to provide digestible marketing insights for different teams depending on what input is valuable for them 
• Skills in extracting data, compiling reports, and reating/optimizing processes for web data management and data analysis 
• Deep knowledge about HTML/CSS and technical aspects of SEO, and able to speak the same language with the dev team to ensure all the technical requirements are implemented 
• Good reporting skills to present the metrics with insights and action items 
• A self-driven approach with a sense of a deadline and ownership 
• Excellent written and verbal communication skills (email, phone, etc.) 

Will be a plus: 

• Analytical and problem-solving mindset 
• Ability to adapt and shift focus quickly 
• Enough drive to take initiative for tasks and motivated to see projects through 
• Experience with other aspects of marketing, such as customer growth and promotion  
• Experience in iGaming and Software industries 

Here are some of the things you’ll be working on:

• Develop optimization strategies that increase the company’s search engine results rankings 
• Regular audits, technical SEO reviews, related issues, recommended fixes, and best practices for improvement 
• On-site & Off-site SEO strategies & tactics implementation to support various context mixes and assets that require optimization 
• Set measurable goals that demonstrate improvement in marketing efforts 
• Monitor daily performance metrics to understand SEO strategy performance 
• Perform competitive research 
• Collaborate with the in-house dev team on technical and on-page improvements to make sure our website development takes SEO into account in the planning stage, not as an aftermath 
• Working with website content optimization, landing pages, and paid search copy to support integrated digital campaigns 
• Identify needed data points, aligning with company-wide metrics, and building a comprehensive outcomes-based analytics framework to track, justify, and amplify marketing ROI and influence on clients’ business 
• Analyze data and define success, failure, or possible improvements in the performance of different marketing integrated campaigns and tactics, as well as (helping) translate numbers into insights and action items 
• Support other marketing specialists with ad hoc tasks according to the needs of the team and SEO strategy