Why Should I Choose Symphony for API Integration?

Symphony Solutions is a trusted partner for API integration in the sports betting and iGaming industry because we take a custom approach to every project. One of our recent projects was a sports betting project where we helped the client improve data accuracy with Google Tag Manager Server-Side integration. In the end, we helped the client achieve 3 times more conversion types measured in online gaming platforms.

What Specialized Services for iGaming Does Symphony Solutions Offer?

Symphony Solutions is a reputable service provider of cutting-edge iGaming solutions. Some of the specialized services that we offer in this field include: Sports betting and iGaming platform development Payment gateways and aggregator – integrations and feature development API development and integrations Data and analytics services Infrastructure managed services Login/ Identity management and SSO UI/UX design Digital marketing orchestration (consulting and execution) Mobile casino application development (online games development)

Can Symphony Solutions Make Modifications or Upgrades to UI/UX Design?

We make modifications or upgrades to sports betting and iGaming applications at various UI/UX levels, depending on the needs of your target audience. We can help you optimize your UI/UX interface, as well as strategy, as the number of online users increases. We don’t just say it, we do it—as was the case in this prominent company in the gambling and betting sector. We helped the client optimize the onboarding user journey by 60% and integrate an omnichannel experience, with online and offline capabilities.

Does Symphony Provide the Option of B2B Platform Support?

At Symphony, we also provide services and solutions that match our client’s needs, including an option for B2B platform support. We can offer ongoing technical support after a custom development or modernization, as was in the case of this established retail bank in the Netherlands. Thanks to our end-to-end services, the client now has unparalleled customer engagement and that ability to undertake swift decision-making to maintain a competitive edge.

Is It Possible to Provide Third-Party Software Integrations?

We support and provide support for the best-in-class third-party software integrations with your betting and iGaming platform. This includes any third-party API that can help you harness the possibilities of the latest content, streaming technologies, enhance the player experience, whether it’s payment gateway, or a live odds data integration, our team of experts will get it done and exceed your expectations. Contact us today to get started.

iGaming Software Development

Q: What Are the Advantages of Choosing Symphony as a Partner?

Partnering with Symphony Solutions empowers your business to gain a competitive edge in global IT markets by accessing all software-oriented services under one roof. This includes custom software development at any scale, as well as cloud solutions for extra data security, improved speed, minimized capital expense, or elastic scaling. Symphony Solutions partnerships also drive agile transformation for embracing new technologies and enabling accelerated time to market for products or new features

Q: Can Symphony Build a Platform for B2B Use or B2C Use?

Symphony Solutions can build platforms for both B2B and B2C business models through application development and experience design services. We have built B2B platforms for reputable clients, such as Virtualstock Ltd. Some of the technologies that we employ for B2B or B2C marketplace and SaaS platform designs include Angular.js, Python Django, IBM PaaS, Vue.js, Ansible, and Postgre DB, among others.

Q: What Does Symphony’s Custom Software Dev Plan Cover?

Symphony’s custom software development plan covers all-around services that help you build a digital solution from scratch and deploy it for mainstream utility. The plan covers custom software and app development, QA & testing services, design services, and digital marketing orchestration. Even better, we can scale the plan to match your current business needs, which extends to include any other specialized service that your project might need.

Enter the domain of fast-paced, high stakes, and continuous delivery in an industry that thrives to meet constant user demand for new betting applications and innovative experiences.

GET YOUR SOLUTION VIEW CASE STUDY

Equip your business with the technological expertise needed to excel in the modern era of iGaming. We offer a full spectrum of iGaming vertical, covering everything from casino and sports betting to payment integrations and in-house iGaming solutions designed to help you get ahead of your competition. With over a decade of experience working with tier 1 and tier 2 companies, we cater to both B2B and B2C enterprises in the Gambling and Casino sector.

Clients

Get Started with Custom iGaming Solutions

iGaming Software Development Services

Our expert team specializes in delivering tailor-made solutions that cater to your specific needs, ensuring a superior gaming experience:

01. Build from scratch

Developing iGaming solutions, from MVP to full-fledged custom products, tailored specifically to meet your business needs and serve your customers.

Integrate advanced features and technologies to create a dynamic and engaging iGaming platform for your users. We provide full-stack development and integration services for data feeds, payment and wallet systems, anti-fraud systems, AML systems, customer player and KYC management, marketing and bonus systems, risk management, and back-office services development for both sports betting and casino platforms.

iGaming Platform Development

iGaming Platform Development

Integration Services

Achieve 50% quicker integration for iGaming with our expertise and advanced tech stack. We offer comprehensive integration services, managing and supporting various systems to enhance your platform’s functionality. Our specialized services cover data feed integration, payment and wallet systems, and gaming integration, ensuring seamless performance and reliability.

AI Services

Boost your iGaming solutions with our AI services. Elevate user experiences and streamline operations through our specialized AI technologies, including NLP chatbots, AI integration, and AI content personalization for a tailored iGaming experience.

Data and Analytics Services

Leverage the power of data to make informed decisions and gain a competitive edge in the fast-paced world of iGaming. Transform raw data into actionable insights, ensuring your business intelligence is informed and agile.

QA and Testing Services

Make sure that even the smallest fault in the system doesn’t go unnoticed. Quality Assurance is a vital element of building a robust iGaming solution for your customers.

Design Services

Create user-centered, holistic experiences for your users both online and offline to distinguish your iGaming solution from any other.

DevOps Services

DevOps Services

Deliver higher quality products in less time by integrating DevOps practices and automation into your processes.

iGaming Server Infrastructure

Strengthen your iGaming platform with Server Infrastructure Services. Designed for the high demands of the iGaming industry, we offer scalable, secure server solutions that guarantee smooth and reliable user experiences.

Unlock AI Capabilities in Your iGaming Platform

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02. Modernize

Modernize your legacy platform/applications and upgrade your IT infrastructure.

Application Services

We design & build modern iGaming Products and User Experiences. We transform business-critical iGaming applications. Our mantra is ‘Run, Learn, Optimize and Innovate’.

Cloud Application Modernization

Make your iGaming solutions cloud-ready and leverage the full potential of the cloud, in terms of agility, scalability, and performance.

03. Improve

Reimagining your products and customer experiences to drive new value and improve performance.

Strategic consulting, focusing on sports betting and casino sectors, for startups through to established operators. We offer consulting services at the portfolio and product level, helping with go to market, through to ensuring best-in-class product experiences for players. We cover Product, Processes, and Transformation.

iGaming Consultancy Services

iGaming Consultancy Services

Omni-Channel Customer Experiences

We apply Service Design principles to audit your customer experiences & touchpoints. We create a blueprint to close your customer experience gaps and help you to implement the transformation. We can also Audit your employee experiences and touchpoints and create a blueprint to close the employee experience gaps and implement the transformation with you.

Omni-Channel Digital Strategy Services

Our Digital Marketing Orchestration unit specializes in Strategy Definition. SEO, SEM, App store Optimization, PPC. We offer the Optimove AI Personalization & Recommendation SaaS Service and can integrate this into your own iGaming platform.

Agile Transformation Services

We provide workshops, training & certification. As well as Agile transformation planning and road mapping. We offer implementation & support.

Digital Marketing Orchestration

Stay ahead of your competition and create an engaged and dedicated customer base at the same time by implementing digital marketing orchestration for real-time and quality results.

Reimagine your products for better customer experience

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Case Study

Smart Product Recommendations and Personalization with AI

Symphony Solutions and Graphyte (now Opti X under Optimove) have transformed the iGaming industry with AI-driven personalization, setting new standards in user experiences and gaming.

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Case Study

Sportsbook Platform Performance Boost for Ladbrokes Coral

Boosted a leading sportsbook platform’s performance for peak events like the Grand National, resulting in record user visits and increased revenue through advanced testing and scalable solutions.

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Case Study

Ensuring Top Operating Performance with Third-Party Integrations

Explore how we optimized third-party integrations for an iGaming giant, ensuring top operating performance through comprehensive testing, automatic deployment pipelines, and cloud and DevOps solutions.

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Case Study

AI-Driven Assistant Transforms Betting & Casino Experience

BetHarmony, a smart AI assistant, redefines iGaming by offering a seamless, personalized betting journey that captivates and engages at every turn.

View Case Study

Case Study

Centralized Data Management for Timely Business Decisions

See how we centralized data management for GOAT Interactive, enabling real-time analytics and timely business decisions through cloud migration, data warehousing, and advanced BI dashboards.

View Case Study

Case Study

Conducting Project Discovery Phase for CRM Automation System

Explore how we automated a CRM system for an iGaming leader, transforming manual data processes and enhancing customer retention with advanced application development and analytics.

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Tell us about your project and request a free AI consultation with our experts

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Custom iGaming Applications We Can Help You Create

At Symphony, we specialize in working closely with our customers to design and develop new, unique iGaming applications. Some examples of the areas that we can help you include:

AI Software Development Process image_mobile

iGaming platform development

eSports platform development

Sports betting software
development:

football betting software development
horseracing betting apps
cricket betting apps

Casino platform development

AI assistant for iGaming

iGaming Solutions We Offer

Combining technologies and years of experience, we have created our in-house iGaming solutions to cater to unique needs of our clients:

Smart AI Assistant to Empower Your iGaming Experience

Step into the next era of iGaming with BetHarmony, our intelligent AI assistant. It offers game recommendations, optimizes user engagement through intuitive interfaces, and simplifies the gaming process. It’s the ideal solution for iGaming operators looking to captivate their audience and elevate the overall player experience.

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Get Ready to Score Big with BetSymphony

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Awards

EGR for BetHarmony

Innovation in Sports Betting Software category for BetHarmony

SiGMA Europe

Top 2 at Startup Village Pitch for Innovation in AI among 30 startups

AI Opportunities: Online Gambling Industry Use Cases

Personalized Betting Recommendations

Tailoring betting suggestions based on user behavior and preferences to enhance user experience and engagement.

Seamless Support

Implementing an AI assistant for real-time, 24/7, multilingual customer support and interaction.

Streamlined Onboarding Experience

Simplifying account setup, fund transfers, and bet placement, while engaging users effortlessly from the start.

Natural Conversational Engagement

Interactive and intuitive real-time assistance to keep users engaged and enhance their iGaming experience.

Betting and Casino Options

Suggesting bets on upcoming sports events based on past bets and interests.

Bet Placement Assistance

Helping users place a bet specifying the type of bet they want to make and the amount they want to wager.

Account Information and Funding

Providing real-time information about current account balances and streamlining the deposit process for a hassle-free experience.

Winnings Confirmation

Verifying whether a user’s winnings from previous bets have been credited to their account.

Anti-Fraud Systems

Detecting and preventing fraudulent activities in real-time, ensuring a secure betting environment.

AML (Anti-Money Laundering) Systems

Monitoring and analyzing transactions, identifying suspicious activities, and reducing false positives.

Automated Monitoring and Reporting

Monitoring regulatory content and reporting to identify new regulatory requirements and updates.

Risk Management

Analyzing historical data to predict potential compliance risks, enabling proactive risk management and suggesting measures to mitigate them.

AI Assistants and Chatbot Development

Enhancing player experiences with advanced natural language processing (NLP) technology, tailored to their unique needs.

Generative AI Integration

Optimizing workflows, streamlining processes, and enhancing player engagement by quickly understanding and responding to user requests.

AI-Powered Application Design

Employing a full-cycle application design and development to set new standards in innovation and user interaction.

Third-Party AI Integration

Maximizing the potential of an iGaming ecosystem by incorporating AI tools and solutions.

Our Industry Experts

Eduardo Remedios

VP of iGaming

Oleg Chekan

AI Director

Marian Melnychuk

Engagement Center Director

Sofiya Savka

Engagement Center Director

Benefits of Designing and Developing Custom iGaming Software

We take pride in helping industry-leading operators in delivering outstanding custom iGaming solutions that will empower brands to stand out from the competition. Leverage iGaming solutions to:

Create a Seamless Experience

One way of delivering an outstanding experience to end-users and building a loyal client base is to provide them with consistent customer journeys and a strong technology base offered through an omnichannel experience. In iGaming, omnichannel covers digital as well as non-digital touchpoints and offers consistent user flows and experiences across platforms and offline.

24/7 Increase Profits

Drive conversion rates and boost your profits by offering your client relevant, tailored content, personalized according to their tastes. Through the power of AI-driven content personalization you can harness the data you have, to bring value to players and consequently increase conversion rates.

Improve Customer Engagement

Acquiring new customers and retaining existing ones is a challenge, especially in a highly competitive market. Delivering custom iGaming solutions that take into consideration your audience’s background and habits will enhance customer engagement.

Strengthen Security

Compliance, cybersecurity, data leaks and privacy breaches are especially important in the iGaming industry. Don’t take a gamble on your security, protect your investment and make sure your clients’ data is secure. Find out how to we can help you embed a long-term cybersecurity strategy into your product development process.

What Our Clients Say about Working with Us

To actually build a sportsbook within a year when they knew nothing about it was phenomenal. Anyone in the industry would say that’s impossible to achieve with an outsourced company.

Head of sportsbook architecture, Ladbrokes Coral

What Our Clients Say about Working with Us

Their desire to go the extra mile is a rare quality in third-party relationships.

Eduardo Remedios , CEO, BLEXR LTD.

What Our Clients Say about Working with Us

Symphony Solutions developed software for an AI-based personalization engine in the gaming industry. The team was responsible for end-to-end development for the client’s SaaS product. The work they produce has been integral in winning business and expanding out to multiple brands in the marketplace. Thanks to their work, we have been creating new product verticals. Symphony Solutions has been crucial in developing existing client relationships.

Rob Davis , CTO, GRAPHYTE AI

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How We Deliver

We offer the following development team extension models:

Managed Augmentation

is ideal for clients looking to scale their teams quickly while keeping control over project delivery. It suits clients needing specific skills temporarily and prioritizes direct oversight of project progress.

Managed Team

caters to clients who prefer to outsource product development without the hassle of managing the project. Symphony Solutions takes over team and technical decision-making, customizing services to meet client development needs.

Managed Service

focuses on providing specialized support for specific IT challenges, utilizing unnamed resources. Managed by Symphony Solutions within agreed service levels, it’s best for clients requiring expert assistance in specific area, such as AI development.

Discover Engagement Model That Suits Your Needs

Frequently Asked Questions

Does Symphony Solutions have experience in developing a CMS?

Yes, we have experience in developing CMS software for sports betting and iGaming companies. Some of the clients that we have partnered with to power seamless delivery of relevant content across slower networks with an optimized CMS include GOAT Interactive. We use various technologies to build a custom CMS that doesn’t compromise user experience, such as Angular for CMS, MongoDB, Java, GCP, and React.JS.

What are the advantages of choosing Symphony Solutions as a partner?

Partnering with us empowers your business to gain a competitive edge in global IT markets by accessing all software-oriented services under one roof. This includes custom software development at any scale, as well as cloud solutions for extra data security, improved speed, minimized capital expense, or elastic scaling. Additionally, we drive agile transformation for embracing new technologies and enabling accelerated time to market for products or new features.

What specialized services for iGaming do you offer?

As a reputable service provider of cutting-edge iGaming solutions, we offer:

Sports betting and iGaming platform development
Payment gateways and aggregator – integration services and feature development
API development and integrations
Data and analytics services
Managed infrastructure services
Login/ Identity management and SSO
Experience design services
Digital marketing services (consulting and execution)
Mobile casino application development (online games development).

Can Symphony design a platform architecture and build it?

We can design next-gen system architectures, such as a hybrid cloud environment with AWS & Azure, and build it from scratch. As a cloud-centric company in the software development industry, we have partnered with Cloud Technology Partners (CTP) for years, to help the organization’s clients migrate from on-premise to cloud solutions. Contact us today to begin the conversation of migrating to the cloud with a custom-built platform architecture from scratch.

Can Symphony build a platform for B2B use or B2C use?

Yes, we can build platforms for both B2B and B2C business models through application development and experience design services. We have built B2B platforms for reputable clients, such as Virtualstock Ltd. Some of the technologies that we employ for B2B or B2C marketplace and SaaS platform designs include Angular.js, Python Django, IBM PaaS, Vue.js, Ansible, and Postgre DB, among others.

What does Symphony’s custom software dev plan cover?

Our custom software development plan covers all-around services that help you build a digital solution from scratch and deploy it for mainstream utility. The plan covers custom software and app development, QA & testing services, design services, and digital marketing orchestration. Even better, we can scale the plan to match your current business needs, which extends to include any other specialized service that your project might need.