Sports Betting and iGaming Software Development
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Sports Betting and iGaming Software Development

Enter the domain of fast-paced, high stakes, and continuous delivery in an industry that thrives to meet constant user demand for new betting applications and innovative experiences.

Symphony Solutions has over 6 years of experience in iGaming design and sports betting software development, working in close collaboration with top-tier names in the Gambling and Casino industry. Symphony has deep insight and experience in delivering high-performance, engaging user experiences to companies that aim to delight their customers in Europe, the United States, Africa and Latin America.  Symphony works for both B2B and B2C companies in the Gambling and Casino sector. 

Benefits of designing and developing custom iGaming software

We take pride in helping industry-leading operators in delivering outstanding custom iGaming solutions that will empower brands to stand out from the competition. Leverage custom iGaming solutions to: 

Create a seamless experience

Create a seamless experience

One way of delivering an outstanding experience to end-users and building a loyal client base is to provide them with consistent customer journeys and a strong technology base offered through an omnichannel experience. In iGaming, omnichannel covers digital as well as non-digital touchpoints and offers consistent user flows and experiences across platforms and offline.
Increase profits

Increase profits

Drive conversion rates and boost your profits by offering your client relevant, tailored content, personalized according to their tastes. Through the power of AI-driven content personalization you can harness the data you have, to bring value to players and consequently increase conversion rates.
Improve customer engagement

Improve customer engagement

Acquiring new customers and retaining existing ones is a challenge, especially in a highly competitive market. Delivering custom iGaming solutions that take into consideration your audience’s background and habits will enhance customer engagement.
Strengthen security

Strengthen security

Compliance, cybersecurity, data leaks and privacy breaches are especially important in the iGaming industry. Don’t take a gamble on your security, protect your investment and make sure your clients’ data is secure. Find out how to we can help you embed a long-term cybersecurity strategy into your product development process.

Build from scratch

Entering the digital age and creating custom iGaming solutions specifically tailored to enhance your business need and serve your customers

AI-driven content personalization

Build from scratch

AI personalization allows for tailoring the product to the client’s individual preferences and delivering an immersive iGaming experience through multiple channels. 

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Build from scratch

Symphony Solutions offers sportsbook software integration services including data feed and gaming integration for sports betting and online casino operators, creating an enhanced user experience across omnichannel. 

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Build from scratch

Build custom sports gambling apps that will offer a smooth experience for your customers both on iOS and Android.

To see all types of custom iGaming applications we can develop from scratch  

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Build from scratch

Make sure that even the smallest fault in the system doesn’t go unnoticed. Quality Assurance is a vital element of building a robust iGaming solution for your customers. 

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Build from scratch

Create user-centered, holistic experiences for your users both online and offline to distinguish your iGaming solution from any other.  

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Build from scratch

Deliver higher quality products in less time by integrating DevOps practices and automation into your processes. 

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Build from scratch
Build from scratch
Build from scratch
Build from scratch
Build from scratch
Build from scratch

Modernize

Upgrading your IT infrastructure and applications that are the backbone of your iGaming business.

Application Services

We design & build modern iGaming Products and user Experiences. We transform business critical iGaming applications. Our mantra is ‘Run, Learn, Optimize and Innovate’.

Cloud Application Modernization

Make your iGaming solutions Cloud-ready and leverage the full potential of the Cloud, in terms of agility, scalability, and performance.

Improve

Reimagining your products and customer experiences to drive new value and improve performance

Omni-Channel Customer Experiences

Improve

We apply Service Design principles to audit your customer experiences & touchpoints. We create a blueprint to close your customer experience gaps and help you to implement the transformation. We can also Audit your employee experiences and touchpoints and create a blueprint to close the employee experience gaps and implement the transformation with you. 

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Improve

When we reach this stage, we have enough knowledge about the future product: functional and non-functional requirements, as well as knowledge about our engineering capabilities and which business features need to be executed. Having this knowledge, we can estimate in detail the ongoing scope. Based on estimations, dependency evaluations and business criticality – features delivery can be prioritized. And Delivery Roadmap can be built.

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Improve

We provide workshops, training & certification. As well as Agile transformation planning and road mappingWe offer implementation & support. 

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Improve

Stay ahead of your competition and create an engaged and dedicated customer base at the same time by implementing digital marketing orchestration for real-time and quality results. 

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Improve
Improve
Improve
Improve

Symphony Solutions teams are experts in the sports betting and casino fields and our proven capabilities allow you to compete at the highest level. Through our collaboration with industry-leading brands, we have cooperated with some of the biggest players in the gaming industry and are able to handle all technical aspects of integration to any platform, vendor or service provider.

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Custom iGaming applications we can help you create

At Symphony Solutions, we specialize in working closely with our customers to design and develop new, unique sports betting software solutions, these range from casino game development to complex sportsbetting platforms.  Some examples of the areas that we can help you include: 

iGaming platform development

iGaming platform development

eSports platform development

eSports platform development

Fantasy Sports applications

Fantasy Sports applications

Sports betting software development:

Sports betting software development:

– football betting software development.
– horseracing betting apps.
– cricket betting apps.
Tournament software development:

Tournament software development:

– football betting software development.
– horseracing betting apps.
– cricket betting apps.
service design whitepaper

Download our white paper 

White Paper: How service design can help bring offline users online in iGaming 

Frequently Asked Questions

Yes, we have experience in developing CMS software for sports betting and iGaming companies. Some of the clients that we have partnered with to power seamless delivery of relevant content across slower networks with an optimized CMS include GOAT Interactive. We use various technologies to build a custom CMS that doesn’t compromise user experience, such as Angular for CMS, MongoDB, Java, GCP, and React.JS.  

Symphony Solutions is a trusted partner for API integration in the sports betting and iGaming industry because we take a custom approach to every project. One of our recent projects was a sports betting project where we helped the client improve data accuracy with Google Tag Manager Server-Side integration. In the end, we helped the client achieve 3 times more conversion types measured in online gaming platforms.  

Partnering with Symphony Solutions empowers your business to gain a competitive edge in global IT markets by accessing all software-oriented services under one roof. This includes custom software development at any scale, as well as cloud solutions for extra data security, improved speed, minimized capital expense, or elastic scaling. Symphony Solutions partnerships also drive agile transformation for embracing new technologies and enabling accelerated time to market for products or new features

Symphony Solutions is a reputable service provider of cutting-edge iGaming solutions. Some of the specialized services that we offer in this field include: 

  • Sports betting and iGaming platform development  
  • Payment gateways and aggregator – integrations and feature development 
  • API development and integrations 
  • Data and analytics services 
  • Infrastructure managed services  
  • Login/ Identity management and SSO  
  • UI/UX design  
  • Digital marketing orchestration (consulting and execution) 
  • Mobile casino application development (online games development) 

We can design next-gen system architectures, such as a hybrid cloud environment with AWS & Azure, and build it from scratch. As a cloud-centric company in the software development industry, Symphony Solutions has partnered with Cloud Technology Partners (CTP) for years, to help the organization’s clients migrate from on-premise to cloud solutions. Contact us today to begin the conversation of migrating to the cloud with a custom-built platform architecture from scratch.   

Symphony Solutions can build platforms for both B2B and B2C business models through application development and experience design services. We have built B2B platforms for reputable clients, such as Virtualstock Ltd. Some of the technologies that we employ for B2B or B2C marketplace and SaaS platform designs include Angular.js, Python Django, IBM PaaS, Vue.js, Ansible, and Postgre DB, among others.  

We make modifications or upgrades to sports betting and iGaming applications at various UI/UX levels, depending on the needs of your target audience. We can help you optimize your UI/UX interface, as well as strategy, as the number of online users increases. We don’t just say it, we do it—as was the case in this prominent company in the gambling and betting sector. We helped the client optimize the onboarding user journey by 60% and integrate an omnichannel experience, with online and offline capabilities.   

Symphony’s custom software development plan covers all-around services that help you build a digital solution from scratch and deploy it for mainstream utility. The plan covers custom software and app development, QA & testing services, design services, and digital marketing orchestration. Even better, we can scale the plan to match your current business needs, which extends to include any other specialized service that your project might need. 

At Symphony, we also provide services and solutions that match our client’s needs, including an option for B2B platform support.  We can offer ongoing technical support after a custom development or modernization, as was in the case of this established retail bank in the Netherlands. Thanks to our end-to-end services, the client now has unparalleled customer engagement and that ability to undertake swift decision-making to maintain a competitive edge. 

We support and provide support for the best-in-class third-party software integrations with your betting and iGaming platform. This includes any third-party API that can help you harness the possibilities of the latest content, streaming technologies, enhance the player experience, whether it’s payment gateway, or a live odds data integration, our team of experts will get it done and exceed your expectations. Contact us today to get started.  

Case study
New Sportsbook Platform Increases User Preference
New Sportsbook Platform Increases User Preference
Sportsbook Platform Performance Boost for Ladbrokes Coral 
Sportsbook Platform Performance Boost for Ladbrokes Coral 
Product Development Increases User Base
Product Development Increases User Base
Taking Card Games to the Next Level on Mobile  
Taking Card Games to the Next Level on Mobile  
READ TESTIMONIALS OF OUR CLIENTS
To actually build a sportsbook within a year when they knew nothing about it was phenomenal. Anyone in the industry would say that’s impossible to achieve with an outsourced company.
Ladbrokes Coral, Head of Sportsbook Architecture
The project is still ongoing with the Symphony Solutions team currently working on the MVP. The company is most impressed by the team’s proven track record as well as their ability to quickly grasp the requirements of the project.
Editec, CTO
Symphony Solutions does great work, but they also have a fantastic company culture. Working with a company with that kind of strong ethos is inspiring.
Graphyte AI, CTO