Digital Marketing

Any marketing activities rely on relevant and reliable data. With our marketing analytics services we will deliver data that matters to your business and that you can get meaningful insights from. We start with setting up the analytics (Google or Adobe analytics toolbox), integration with various marketing tools (Hotjar, Braze, Mailchimp via Google Tag Manager, Rudderstack or others) and with internal CRMs (Hubspot, Bitrix, others) followed by setting up conversion tracking and visualizing all data as easy to comprehend dashboards (Google Data Studio). Finally, to uncover unique insights we present analysis and give recommendations based on the gathered data.

High-quality targeted content can become the core pillar of your marketing strategy. Content marketing entails creating short and long-form content for your social media, website and other marketing purposes – blog posts, articles, web content, whitepapers, infographics, videos. Symphony Solutions marketing copywriters and designers create unique quality content to represent your brand, attract and inform potential customers. With SEO in mind, they give you content that drives website traffic and turns it into leads.

With search engine marketing you can guarantee your website to appear on top of search results pages with relevant ad placement. Paid ads are displayed on search result pages for relevant search terms either listed first in the search results or opposite free search results.

Place yourself where potential customers will see you. With search engine optimization you can push your website to the top of search results for search terms relevant to your business or industry. Symphony Solutions offers SEO services including full SEO audit of your website and keyword research.

Optimize your mobile apps to rank higher on the app store search result page, appear on the Explore page to increase conversion rate and maximise organic traffic. Symphony Solutions team achieves this by improving the presentation of the app with precise and optimized description, high-quality screenshots, relevant keywords. Showcase your app the right way to reach more people and improve ranking with positive reviews.

PPC is an efficient and cost-effective way to generate traffic to your website. Symphony Solutions provide full-cycle ad process or may work with an already existing Google AdWords account and social media. Deliver your message to the right people, only paying for the actual result when the ad is clicked. And regular assessment of campaigns and their performance
Campaigns audit and how to improve their performance

Social media is a powerful source of engagement with potential leads and customers. Symphony Solutions digital marketing team utilizes SMM and advertising on different social media platforms to bring your message to your target audience and create an engaged and dedicated following.

Symphony Solutions offers branding services to help you find your own voice and identity, sending your message to your target audience. The digital marketing team and the design team work on creating your unique brand identity and guide you through the whole process – discovery, positioning, designing, development and communication.

Symphony Solutions stands at the forefront of innovation by utilizing AI technologies for the benefit of the clients. AI-driven content personalization allows you to interact with the customers on a personal level by delivering engaging and relevant content via omnichannel.

Traditional marketing is often more costly and less effective compared to digital marketing. According to recent statistics, content marketing costs 62% less than traditional marketing and is capable of generating 3 times more leads. Thus, making digital marketing is a more cost-effective alternative to traditional marketing that can attract a wider audience globally.
Additionally, traditional marketing offers little customer-brand interaction, campaign results are harder to measure and as a result, to learn from. It has limited customization options. Especially, if you are interested in targeting a specific age group or industry. In contrast, personalization and segmentation of digital marketing offers better conversion. When you are using Google ads you can expect your ad to be seen by exactly the kind of users you want.

In today’s data-driven world digital marketing is no longer one of the possibilities but is the most effective way of building your brand, growing clientele, engaging and attracting customers, as well as building an effective communication with your customers, driving traffic, converting visitors into customers and increasing profits. With all the variety of digital marketing activities investing in long-term strategy and SEO should a top priority and a starting point. Having a marketing strategy set could then progress in investing in other activities that support this strategy, such as content marketing, branding services, social media marketing and paid ads campaigns.

Digital marketing services for small businesses highly depend on their marketing strategy and their specific needs. Hence firstly, it makes sense to focus on marketing audit of their digital marketing activities and existing marketing channels, analysis of competitors and the market overall. Based on these findings, marketing strategy should be built. And then to support this strategy and growth some of the following services might be a good idea:

• Email Marketing
• Search Engine Optimization
• Website Design
• Content Marketing
• PPC Management
• Social Media Management
• Social Media Advertising

Marketing strategy is a company’s long-term action plan that supports its business goals and focuses on promoting the product or services a company offers and gaining a competitive advantage. When building digital marketing strategy, firstly, it’s important to take into account business overall, its size, the industry, competition and audience (whether it’s b2b, b2c, or a mix of both).
Based on these findings and taking into account the budget and timeline (if the company is interested in long-term or short-term results), digital marketing strategy is drawn. It takes into account all other marketing activities such as SEO research, content marketing, social media and email marketing, paid ads campaigns etc.
Once the strategy is built business can gradually add new channels. The important step in building the strategy is analyzing and tracking the activities to stay up-to-date and adjust the strategy when needed.

A digital marketing strategist is a person responsible for delivering and implementing a digital marketing strategy. Their role includes researching and looking for a new marketing opportunities and marketing channels, as well as analyzing competitors’ strategies, and looking for the most effective ways to raise the brand engagement and awareness, and increasing sales.

Digital marketing audit focuses on unlocking marketing relevance and performance at scale by adapting to the rapidly changing needs of customers. Generally, business needs a digital marketing audit in two cases, either to audit and analyze the competitors and market to understand how the market grow and develops and how the competitors react to stay relevant. The second use case is when your business is working with some third-party partners or marketing agency that provides digital marketing services for your business and you need to see how they are performing to estimate the effectiveness, compared with the competitors.

We are observing the erasure of borders between digital and non-digital worlds, with the former seeping into all aspects of our everyday life. The new experiences alter the customer’s perception of what is the norm, accounting for much higher expectations and demands when it comes to products and services. This calls for a more elaborate marketing strategy on the part of business. This is where marketing orchestration comes into play as it strings together seemingly odd parts of the business marketing campaigns scattered across platforms and aligns them into a thought-out marketing strategy.
Marketing orchestration helps eliminate data silos and reduce confusion by aligning the customer journey across multiple platforms. The end user and their customer journey stand at the centerpoint of digital marketing. Marketing orchestration strives to deliver customer journey experiences that are consistent, personalized and relevant. Customer interactions are optimized across different channels creating a personalized customer experience. The Omnichannel provides a unique customer journey and relevant engagement with the audience in real time.