Omnichannel Approach for Italian Software House
| Industry: | IT Services |
|---|---|
| Client since: | 2020 |
Services
- Design
- Digital marketing
- Omnichannel orchestration
Background
Client
Challenge
WWG set an ambitious goal to garner the brand’s rich history and present it to new markets in the shortest period of time. The company needed a comprehensive omnichannel solution that would encompass marketing, rebranding and new website development, as well as setting up a stronghold on social media.
Solution
Symphony Solutions recognized the urge for a new strategy to expand WWG’s potential and took on the Omnichannel approach comprising:
- Agile transformation
- Digital marketing services
- Design services
- Custom software development
Agile approach
Multiple teams were working on the project – designers, marketing specialists, developers and QAs. Working in the Agile framework accommodated team alignment and quick decision making and allowed to deliver a ready-to-use product in mere weeks.
Marketing research and strategy
Symphony Solutions Marketing team provided in-house marketing research and developed a roll-out strategy that would help present WWG to the market in its newly refined form, accounting for long-term outcomes and prospective growth for the company.
Design Thinking Workshop
The Design team conducted a co-creative design thinking workshop with the client.
The results of the branding process were delivered in three iterations:
- Determined Core Values and created a general sketch of the new visual language and logo.
- Defined the logo and how it works in different digital and non-digital environments.
- Created consistent brand identity through different channels and touchpoints.
Website Development
The Development team created a completely new corporate lead generation website fully customized to the client’s needs. The new website is flexible and easy to operate: the individual page builder operates much like a constructor, allowing the client to create any page or component, adjust and personalize it.
Omnichannel approach
Omnichannel strategy based on market research allowed to align all the channels of communication, set up channels where WWG was underrepresented, and create a seamless user experience.
