Experience Design 

Experience Design

We take a customer-centric, service design approach to designing experiences. Our goal is to deliver products that run smoothly, address the clients’ problems and create competitive leverage versus the alternatives.

Our Design Studio works with clients to create user experiences which distinguish products and cement customers to client brands. As an experience design company, we drive engagement and enhance product value, and our collaborative ethic often results in long-term value for clients’ products. 

We practice a multi-pronged process that includes research, development, and testing prior to implementation. The approach is user-centric, co-creative, and holistic, designed to bring memorable experiences for customers. Our experience design services heavily rely on principles of service design. 

Service design bridges the gaps between people, products and processes, balancing the needs of the customer with business goals. As a part of our experience design service offering, we help our clients achieve long-term business and operational objectives with products and services that benefit from service design as a process, mindset, and interconnected methods.  

Ladbrockes Coral Group

Benefits of Design Services

Join other businesses in benefiting from our decade of web, mobile, UI and UX design service experiences. This allows us to employ design practices and сo-create value together to grow your business. Clients benefit from clear and efficient communication at every stage of the process, providing increased transparency and timely results.

Service Design

Service Design

Understanding your service and customer experience. This way, solutions are designed that meet customer needs at every touchpoint.
Product Design

Product Design

Creating clear holistic and vivid vision of a product, then test and approve to ensure relevance to target.
Design Sprint

Design Sprint

Answering critical questions with hypotheses tested in under a week, focused on reducing the time spent on design and delivery, increasing your ROI.
UX Audit

UX Audit

Analyzing actionable recommendations to improve your product and how people interact with it.

Our Experience Design Services 

Our UI/UX design teams come from varied professional backgrounds, whose collective aesthetic combines to bring life to our clients’ products and applications. The Product Design Studio gives workshops in Western Europe and speaks regularly at industry events to highlight effective process, customer engagement, and the positive results that ensue. We offer the following experience design services: 

Service Design

Defines the relationship between your company and your customers. It synthesizes the people’s needs with what is technically feasible with business strategy, to enhance customer value.

Service Design

A cross-functional discipline aimed at creating digital products. It’s a method of creating from idea to implementation, continues iterating and testing your solutions to make valuable products and the customer’s experience better.

Product Design Services

Gives users a consistent omni-channel experience, the ability to change devices and still accomplish the same tasks.

Cross-Platform Experience Design

Designing successful interfaces based on platform or device limitation and specific guidelines, content priority, user behavior and way of interaction within a platform and context of use. UX services are a core part of what we offer, improving the design experience for businesses and end-users.

Web and Mobile App Design

Embodies a holistic approach that focuses on a deep understanding of user needs. The team creates solutions that are functional and intuitive. UI design services are often included in UX design services.

UX/UI Design

Helps your company establish a unique presence in the marketplace, by using research-supported data to develop an image which taps user aspirations and binds them to the brand.

Corporate Branding
Corporate Branding
Corporate Branding
Corporate Branding
Corporate Branding
Corporate Branding
Corporate Branding

Product Design Process

The Symphony Solutions user experience design process provides documented outcomes from every phase. From discovery to implementation, through to participatory client workshops, interactive prototypes and usability testing. Product design cost is clarified up-front. 

New Product Design Lifecycle

Phase 1: Making a New Product Work

Discovery Workshops and User Research
Information Architecture and UX Strategy
Interactive Prototypes
Usability Testing

Phase 2: Creating the Design

Products Visual Language, Messaging and Branding
UI Guidelines and Design System
Graphic Interface
UI Animation and Motion
Support the development team

Why We Practice Service Design?

Service design refers to planning and organizing business’s resources, people, props, and processes, to make them beneficial for both the customer and the business. From the customer perspective, these services have to be useful, usable and should be desirable by them. Whilst for the business they have to be effective, efficient and have a point of difference from that which is offered on the market by their competitors. Service design tries to find the sweet spot between what people need and what is technically feasible for the business strategy. 

Our Service Design Process 

Service design is a proven, data-backed methodology for organizing service provider resources, including material components or products, and processes around the customer experience. Combined, when applied the right way, service design improves the quality of interactions at every touchpoint. Improve the interactions between your company and customers, with a proven service design methodology. 

Discovery Workshops and Service Analysis, Customer Research
To formulate and validate your service concept, with the backing of a cross-functional team. Clearly understand the needs of those you are designing services for;
Customer Journey Maps
Gain a clear understanding of the journey’s customers take;
Service Blueprint
Create a visualization of the service architecture with all relations and dependencies;
Quickly realize the service idea with a prototype;
Service Testing
Validate your service idea by using data-backed metrics and observations of how your customers interact with the prototype;
Service Design Documentation
Transferring these to product departments with appropriate training and knowledge sharing;
Continual Service Improvement
Test, analyze and improve the product as you benefit from customer analytics and data.

Benefits of Service Design

Service design thinking is a proven method for business growth. Companies and customers benefit from service design methodologies, with the entire customer journey improved through its development and implementation.

Service Blueprint

Visualization of relationships between various service components — people, physical or digital products, and processes — that have a direct impact on the touch-points of a customer journey. Aimed to optimize how businesses deliver new services and products.

Service Blueprint

Modeling and simulations of a service experience aimed to test customer journey and touchpoint interactions.

Service Prototypes

Is the way to understand a service business environment, by showing all the high-level exchanges of value between the client and the groups with which it’s interacting; show relationships, interdependencies and touch-points.

Service Ecosystem Mapping

Decreasing the risks in the early-stages of designing a new service by validation with a customers, will ensure you avoid building the wrong service.

Service Concept Validation
Service Concept Validation
Service Concept Validation
Service Concept Validation
Service Concept Validation
They’re highly competent. They have passion around engineering and their management team. They’ve delivered work for us under extremely difficult circumstances.
Head of Sportsbook Architecture Gambling Company
They delivered an entire Sportsbook app with 35 people. We reduced our yearly costs by working with them.
Ladbrokes Coral CEO
They’re skilled in Agile. Without them, we wouldn’t have made nearly the progress we have with Agile.
VirtualStock Vice-President