AI-driven Content Personalization

First impressions matter more than you might think. According to Accenture’s research, 91 % of consumers are more likely to purchase from brands that provide relevant offers and recommendations.

In today’s highly competitive day and age your clients are bombarded with offers across multiple channels, if you don’t succeed in grabbing their attention and offering exactly what they need, they will look elsewhere and get it from your competitors. Content recommendations and personalization means communicating with your clients on a more personal level that shows that their interests are being taken into consideration.

Content personalization in iGaming

AI personalization is possible via integration through an API allowing you to deliver highly personalized experiences to your customers. The solution that we offer in partnership with is an AI-driven real-time personalization & recommendation engine built especially for the betting and gaming industry. It includes the following offerings:

Recommend

Real-time pre-event and in-play bet recommendations.
Multi-vertical casino, slots, games and bingo recommendations.

Momentum

Identify trending events, markets and selections in sports and gaming.

Intelligent Layouts

Deliver a completely personalized experience across the full sports and gaming site.
Prioritize events, navigation, menus and icons, unique to each user.

Engage

Rule and trigger-based push, email and SMS.

A typical integration scenario

Clickstream – Back End – CMS – Data Warehouse

AI content personalization data processing pipeline

Typical Integration Timeline

AI-driven content personalization for iGaming setup

CLIENTS using Graphyte.ai solutions

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Content personalization solutions for:

Casino Lobbies

By delivering a user-specific version of your home page, you make your customers’ life easier and help them find games they love or would like to play. This also results in much clearer navigation, better UX and ultimately, higher user retention.

Sports Betting

Bring Netflix-style personalization to your bettors and automatically tailor every element of your offering according to your client’s individual preferences with bespoke navigation and menus, sport and game categories, promotions, banners and new game launches.