New Sportsbook Platform Increases User Preference
- Betting and iGaming Solutions
- Cloud Services
- Managed Team
- Web Development
- Akamai CDN
- Angular 6
- Java 8
- Spring 5
- Spring Boot 2
The gambling and betting sector in the UK is a high-stakes dynamic business with a continuing influx of new users. The fragmented market and fierce regulatory pressure put service providers at their utmost scrutiny to deliver absorbing user experiences for sophisticated punters, whose betting behavior trades among 5 different brands.
Symphony Solutions began collaboration with this client 6 years ago and was the original technological partner to Coral Group to successfully deliver a fully-fledged sportsbook front-end platform in record time. With the Ladbrokes Coral merger fully adapted, Symphony Solutions was entrusted with developing and delivering the Ladbrokes iteration of such platform.
The scrupulous process involved 9 intense months of collaboration between Symphony Solutions teams and client to develop the Ladbrokes Sportsbook, which includes newly added features to gain ownership and reduce licensing fees.
This new Sportsbook has optimizations and improvements, such as:
- Increased speed and load resilience
- Scalable Microservice technology
- A new heuristic design with a fresh and engaging look
- Simplified navigation and transaction journeys
These combined latest updates bolster the platform technology and feature capacity to fully embrace and reflect a single technological multi-brand front-end sportsbook platform to drive financial synergies and inspire preference among users.