Slot Game design and Digital Experiences

Industry:	Sports Betting & iGaming

Services

Application Development
Experience Design
Sports Betting & iGaming

Background

The consumer-centric approach is a steadfast trend in the digital world. Symphony Solutions is a long-standing advocate for comprehensive customer engagement strategy, experienced in providing gambling operators with both consulting services and product design and development - ensuring best in class user experiences.

Client

BetWinner is known as being one of the best websites for sports betting in the CIS-countries. However, they offer far more than just sports betting. BetWinner created an active community of sports fans where users can share the thrill from the games with fellow fans on the forums.

In addition to their Sports betting offering, they also have a wide selection of Slots Games, with over 90 different varieties on offer, from classic slots to video slots and progressives.

BetWinner has over 400,000 active customers both in Sports and Casino Games.

Challenge

BetWinner were faced with a challenge concerning the deployment of existing desktop-based slots games to mobile applications. They had encountered issues with performance, design, and integration during their in-house prototyping phases.

BetWinner decided to reach out to Symphony Solutions to address these friction points and to entrust the responsibility for the slots and casual games development process.

Solution

Following the initial competitor analysis research and sessions with the BetWinner stakeholders, our designers delivered:

game design and flow.
generic game templates.
animated visuals.

Our development team focused on customer concerns and, as a part of our custom iGaming software development services, created a custom game engine that supports modern architecture and industry best practices:

component model that enables re-using standard components in several games.
support for spine animation and sprites.
secured network communication layer.
custom fonts and bitmaps support.
multi-currency support.
multilanguage support and automated text resize.
application minification and obfuscation using WebPack.

Results

The Symphony Solutions development team allowed BetWinner to better integrate the slot games into their iOS and Android applications.
It now brings a seamless gaming experience to a single betting application.
By using modern approaches, the user experience caters to a wide selection of mobile devices from cutting edge iOS devices to the older, low-end Android smartphones ensuring a wider reach to audiences and a best in class user experience.