BetHarmony Shortlisted in 6 AI Awards Categories and Named Finalist for “Best Use of AI in Entertainment” 

BetHarmony, the multi-agent AI brain behind voice and chat betting, personalised player journeys, and multilingual support for some of the world’s leading iGaming operators, has been named a finalist in the Best Use of AI in Entertainment category at the 2025 A.I. Awards, presented by The Cloud Awards. 

Built for the fast-paced world of iGaming, BetHarmony combines AI, voice, and live data to transform how players interact with sports betting and casino platforms. Instead of rigid menus, it speaks to users in natural language, guiding them through bets, account tasks, and promotions. It also learns their preferences to make every journey feel personal. For operators, BetHarmony delivers faster service, higher retention, and a simpler way to support responsible play. 

Alongside its finalist position, BetHarmony has been shortlisted in six other categories: 

• AI Startup of the Year 
• Best Use of AI in Natural Language Processing (NLP) & Translation 
• Best Use of AI-driven Personalization 
• Best Use of AI in Customer Service 
• Best Use of AI in Entertainment 
• AI Implementation of the Year 

These nominations confirm BetHarmony’s impact on how operators engage players, combining intelligent automation with real-time guidance and support. 

The Best Use of AI in Entertainment award recognises solutions that change how people experience gaming, sports, and media. BetHarmony stands out for uniting voice interaction, chat, and predictive recommendations into one seamless betting experience. 

What Makes BetHarmony a Game-Changer 

BetHarmony started with a simple goal: make every player interaction faster, smarter, and more personal. Instead of forcing users through rigid menus, it listens, understands betting language, and gives answers that feel natural. For operators, that means fewer support bottlenecks and a smoother way to serve growing audiences without adding headcount. 

Once players are in, BetHarmony stays with them. It can walk someone through their first bet, surface the right odds at the right moment, or help with deposits in their own language. With its 2025 voice-recognition launch, hands-free betting became a reality, improving mobile UX, accessibility, and on-the-go play. Designed alongside leading operators, BetHarmony isn’t just a tool, it’s a partner helping brands win on retention, efficiency, and player experience. 

Why the Industry Is Paying Attention 

Being shortlisted in six categories and reaching the finals for Best Use of AI in Entertainment, shows how BetHarmony is setting a new benchmark for engagement and retention in iGaming. Feedback from early adopters has been enthusiastic. Novibet called BetHarmony “a very promising and prospective future,” while Sportingtech said they were “impressed to see how BetHarmony will benefit our users.” WA Technology praised its versatility, and Pinnacle highlighted “an interface that is both aesthetically pleasing and highly functional.”  

Early metrics back up the sentiment: user engagement is tracking 58% higher than with legacy chatbots, with players staying longer, exploring more, and returning more often. Voice recognition trials are also encouraging, with one operator on track for a 20% lift in mobile bet placements clear proof that hands-free, mobile-first experiences are resonating with today’s audiences. 

“We’ve learned a lot and continue learning—through conversational AI as we craft a truly unique player experience. Standing at the forefront of iGaming innovation, we are now building a full conversational AI frontend that defines the next generation of interaction.

Our vision is to keep pushing boundaries, continuously improving to deliver the most innovative and seamless user experience in the industry”

Valentina Synenka

CEO of Symphony Interactive

About the A.I. Awards 

Now in its 13th year, the A.I. Awards (powered by The Cloud Awards) celebrate the most innovative and impactful uses of artificial intelligence worldwide. Hundreds of entries were reviewed for the 2025 programme, with winners to be announced later this year. 

The Best Use of AI in Entertainment category honours platforms that transform how audiences consume and interact with entertainment — from adaptive game mechanics and personalised content to sports analytics and fan engagement. 

About BetHarmony 

BetHarmony is Symphony Solutions’ AI application for iGaming. It delivers personalised betting flows, smart search, voice and chat navigation, proactive promotions, and 24/7 multilingual support, all powered by a network of intelligent agents. By streamlining onboarding, unique betting opportunities, customer support, and responsible-gaming safeguards, BetHarmony helps operators boost engagement, retention, and operational efficiency. 

What’s Next? 

With the Conversational Frontend now live, BetHarmony has proven how far AI can take player engagement in sportsbooks and casinos. It’s not just about automating support; it’s about making every touchpoint relevant, from mobile-first bettors to multilingual audiences and players who prefer voice over clicks. 

The next phase focuses on deepening the conversational interface for sportsbook environments. Expect faster, more intuitive betting flows, richer personalization, and retention tools designed around how people actually play, all backed by strong responsible-gaming safeguards. For operators looking to stay ahead in a crowded market, BetHarmony’s roadmap proves AI-driven engagement can scale while keeping the player experience human and seamless.