BetSymphony and BetHarmony Shortlisted for Two Competitive SBC Awards 

At the end of 2024, we launched BetSymphony to put sportsbook control in operators’ hands without slowing delivery. At the same time, we introduced BetHarmony, a conversational AI powered by a multi-agent architecture (specialist agents that coordinate and adapt in real time) and is now integrated directly into BetSymphony. This year, those bets on operator autonomy and a conversational front-end have been recognized: both products are shortlisted for two competitive SBC Awards 2025! 

• BetSymphony – Rising Star in Sports Betting Innovation  
• BetHarmony – Rising Star in Casino Innovation / Software 

The Rising Star categories spotlight new technology providers demonstrating creativity, clear differentiation, commercial traction, and concrete industry impact. Judges look for evidence that a solution introduces unique features or tech, eases the betting experience, stands apart competitively, and shows real-world adoption and partnerships—while lifting efficiency and engagement. 

“This nomination is about more than a product — it’s about recognizing a shift in how we think about sportsbook platforms. We built BetSymphony to give operators full control without sacrificing speed or quality. To see it recognized by SBC is an incredible milestone for our team.”  

Valentyna Synenka

CEO of Symphony Interactive

BetSymphony: Rising Star in Sports Betting Innovation 

Built for control, speed, and scale 

BetSymphony is a customizable sportsbook solution offering source-code ownership (with no right to resell), no revenue share, and full operator autonomy. The platform integrates BetHarmony AI for onboarding, support, and engagement, with an AI conversational UI slated for release.  

Key features of BetSymphony 

• Source-code ownership & no rev-share for governance and lower ongoing costs (with no right to resell) 
• Fast deployment compared with typical 1.5+-year in-house builds 
• Deep localization & configurable components for market-specific adaptation 
• AI-assisted operations (onboarding, unique betting and casino features, voice) with BetHarmony-driven personalization 

BetHarmony: Rising Star in Casino Innovation 

A multi-agentic conversational AI for discovery & engagement 

BetHarmony simplifies journeys with semantic game search, personalized recommendations, voice interaction, and multilingual support. A recent multi-agentic release orchestrates specialized agents for guidance, education, and transactional flows. 

Key features of BetHarmony 

• Semantic search & personalized recommendations that also surface niche/high-margin titles 
• Voice and multilingual interaction to reduce friction and expand reach 
• Multi-agentic orchestration for higher accuracy, clarity, and responsiveness 
• Operational analytics & reporting with live-agent escalation to reduce support load 

Why the industry is paying attention 

Operators are paying attention because Betsymphony and Betharmony solve real-world iGaming problems. BetSymphony gives them code ownership (with no right to resell), no revenue share, and faster go-lives—measured in months instead of dragging through long in-house builds. That mix of control and speed is already landing deals, including a Tier-2 rollout in Africa. 

Even better, now BetHarmony is baked directly into BetSymphony. That means the same AI that’s been proving itself with 58% engagement, 40–70% support deflection. Players get smarter, easier journeys—placing bets, finding games, checking promos, or getting multilingual help through simple chat or voice. Operators get real automation for onboarding and support, without losing control of their platform or data. 

Add in a #2 finish at SiGMA Startup Battles and EGR shortlisted for 2 consecutive years, and it’s clear this isn’t just hype, the industry’s watching because the tools are live, tested, and making real impact for operators and players.  

Winners will be announced later this year at the SBC Awards 2025 Gala Ceremony. For more information about the SBC Awards, visit www.sbcevents.com