We run internal AI contests that encourage Symphonians to build things that matter, not demos, but real solutions with measurable impact. The AI Olympics was one of the most ambitious: teams from across the globe – designers, marketers, engineers – produced original music, lifelike imagery, social impact tools, and solutions that pushed what was technically possible. The results were quite impressive.

Every Symphonian is certified in Claude101 and AI Fluency, with no exceptions. New joiners go through AI training from day one as part of onboarding. Beyond the baseline, each person’s AI proficiency is assessed against their specialisation, and they receive a personalised learning path developed by our AI Ambassadors. More role-specific certifications are rolling out as the field evolves. 230 Symphonians AI-certified and counting.

AI culture lives in conversations, not documents. We’ve built a thriving internal community where Symphonians share real results, what worked, what didn’t, and what’s worth trying next. AI Ambassadors are our culture multipliers: practitioners who find real use cases, document impact, and bring colleagues along. While our AI Radio series captures the conversations happening across the company as we navigate what it means to go AI-first together.

We don’t just talk about AI adoption, we measure it. Across both delivery and overhead functions, we track how work is being done: what’s still manual, what’s automated, and what’s genuinely AI-driven. The index keeps us honest, helps us identify where to push further, and shows us how far we’ve come.