Agile Transformation for Cross-Functional Teams

Industry: Sports Betting & iGaming
Client since: 2020
Agile Basics for all company levels
Effective cross-team collaboration


  • Agile Transformation
  • Sports Betting & iGaming


We are observing a steadfast transition to the Agile approach in all sectors of the economy, in startups and big enterprises alike, as a way to optimize the work process. Customer-centric, innovation-driven, versatile companies that value communication and fast delivery are becoming the expected norm and Agile is the way to achieve it.


Casumo is an award-winning online casino formed in 2012, operating on sports betting markets in Malta, the UK, Sweden and Denmark. The company started out offering only casino games. Since 2018, they have expanded to sports betting, through a partnership with another Sports Betting Experience Company.
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Casumo decided to reach out to Symphony to improve and develop a built-in quality approach and cross-team collaborative process for the delivery department that would later extend to the company overall.  


Symphony Lean Agile Center of Excellence (LACE) office arranged assessment sessions as the main part of our Agile assessment services to detect any pain points, bottlenecks and apply root cause analysis that would enable further growth. 

Symphony LACE office adjusted its two-day Scrum Basics Course and conducted three full-fledged courses for different company levels in the course of our Agile training services for teams. These were remote trainings presented to a large number of participants. 

Team Level

Scrum Basics Course introduced Casumo teams to Agile principles and Scrum basics. Certified trainers gave them practical skills to accommodate using Scrum in day-to-day work, sprint planning, execution, review. All covered topics included interactive discussions, practical exercises, workshops, process simulations.  

Agile training session

Product Management 

1-day course for Product management level focused on the team and technical Agility, Agile product delivery, adept prioritization, Agile product predictability. A balance between the theoretical part and practice allowed the team in training to build a strong knowledge foundation, all the while developing a practical skillset to improve collaboration and team efficiency and prepare for work on real projects. 

Business and C-Level 

A separate course for leadership from different departments offered a more long-term strategic approach to the company’s Agile transformation. This course introduced the Agile approach to the Leadership team across departments. Its purpose was to bring Agile fluency to the entire organization that would eventually help the client in reaching overall Business Agility. 

A ten-step action plan with recommendations customized per analysis and assessment results has been passed on to the customer: 

  • Organize cross-functional teams – small, self-managing and autonomous teams consisting of specialists of diverse backgrounds and skillsets that consistently focus on delivering value 
  • Establish clear communication channels and escalation points for effective collaboration 
  • Foster agile framework process alignment  
  • Adjust roles and responsibilities to customer needs  
  • Shorten the feedback loop between development and business  
  • Apply backlog prioritization techniques and market standard of the business requirements 

The teams had 1-month support in implementing the newly learned skills into practice. Dedicated full-time Agile coach “shadowed” the team during all Scrum meetings to provide feedback, help facilitate the events, give guidance and share best practices. 



As a part of our Agile consultancy, our Agile experts presented a ten-step action plan, minor fixes in team alignment were implemented right away, two recommendations were not required, and three regard ongoing processes and will require continuous implementation.  

The introduced solution brought positive change and optimization in the way the company operates, enabling: 

  • Neutral view on bottlenecks.  
  • More efficient collaboration with technical teams.  
  • Consistent focus on delivering value to the customer as the primary goal.