Background The stakeholders at Yepp Interactive wanted to ensure that the online experience was best in class, that all user journeys were clear, intuitive and drove customer acquisition and engagement. Client Yepp Interactive is a startup that is focused on disrupting the sports betting experience, cutting out the traditional bookmaker by creating a peer-to-peer betting experience. Bet With Your Friends is their tagline, capturing the essence of their exciting proposition. Users of the apps can choose to either bet one on one with a friend or to bet via a group. Users can create a championship with multiple matches from top soccer leagues around the globe. Features include stake customization and the ability to bet on a huge range of bet types. In addition to comprehensive betting features, the app provides a bar locater, allowing people to locate bars in their location where sports are being streamed live on TV. Watch a game with your friends and use the app as a second screen to place your bets against each other, or with a rival group. The app also shows which broadcaster is covering key matches, ensuring users never miss a chance to watch their games. The product is focused on social gaming, leveraging interactive features, such as chat, however, the goal is to be able to offer real money gaming in the near future. Challenge Yepp Interactive urgently required experienced UX and UI designers to carry out an audit of their existing application, to create a list of improvements that could be prioritized by the stakeholders at Yepp in conjunction with the team. Our client required a flexible approach and took advantage of Symphony´s proven engagement model, via the provision of UX and UI as a service. In parallel Yepp Interactive identified a need for senior development experience and skills to shorten the time to market of new features whilst delivering the innovation that they require. Solution The client was looking for a service provider with deep iGaming experience. The project kicked off with a UX and UX workshop being held with key stakeholders at Yepp. Satisfied with the services provided, Yepp stakeholders realized they would like to exploit the same domain experience for implementation of design concepts and further develop feature sets for an MVP product by utilizing Symphony’s agile managed services. The goal set before the Symphony team is to enhance MVP to the next level by creating a user experience that not only attracts new users but also fosters existing user retention. The project started in April. First steps for the design team were: Conduct an audit of the existing platform; Additional hours we allocated to the development of new concepts. The implementation of the design concepts is planned to begin in May 2022 with further development services to follow.
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