From High-Risk SQL Server Estate to a Stable, Scalable Data Platform 

From High-Risk SQL Server Estate to a Stable, Scalable Data Platform 

Industry: MarTech
Location: 23 countries
Client since: 2023
Daily Deadlocks Reduced to Near‑Zero
>90 % Storage Latency Reduction
Full Operational Monitoring & Governance Implemented
Services used
Technologies used
MarTech

Background

When we started the engagement with the client, their US SQL Server estate was mid-migration: a new SQL Server 2022 instance had been provisioned with log shipping, but production still ran on an overheated, unsupported SQL Server 2016 build.

The estate was large (> 1,500 databases) and lacked operational documentation, baselines, runbooks, and proactive monitoring. For much of this period, there was no experienced DBA oversight.

Challenge

The organization needed to stabilize a mid-migration SQL Server estate and remove performance and operational risks that threatened research turnaround, peak-cycle reliability, the move to SQL Server 2022, and day-to-day continuity. They needed to address:

Severe Performance & Reliability Issues

  • A large number deadlocks on a single database
  • I/O stalls exceeding 200 ms
  • High CXPACKET contention and blocking
  • CPU saturation and thermal throttling

Foundational Gaps

  • No SQL Agent alerts or Database Mail
  • No index or statistics maintenance
  • No operational documentation, baselines, or runbooks
  • 1,500-database estate with 99% index fragmentation
  • No proactive monitoring or experienced DBA oversight

Business Risks

These issues jeopardized:

  • Research turnaround times
  • System reliability during peak insight cycles
  • The ongoing migration to SQL Server 2022
  • Operational continuity for global teams relying on the database platform

The incoming internal DBA needed a stable, predictable environment, not a fire-fighting scenario inherited from legacy maintenance gaps.

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Scale with Confidence

Solution

We delivered a structured stabilization and modernization program focused on performance, reliability, and long-term operability.

1. Production Stabilization

  • Deep hardware and resource analysis
  • SQL Server instance configuration hardening
  • Query, stored procedure, and parallelism tuning
  • Index redesign and targeted rework in blocker workloads

2. Restore Core Maintenance & Health

  • Implemented tailored maintenance plans for rebuild/reorg cycles
  • Reintroduced intelligent statistics updates
  • Reduced critical index fragmentation from 99% → <10%
  • Normalized parallelism settings to reduce CXPACKET waits

3. Monitoring, Alerting & Governance

  • Enabled SQL Agent alerting and Database Mail
  • Implemented proactive performance notifications
  • Introduced deadlock capture and reporting
  • Delivered performance baselines for CPU, memory, storage, and waits

4. Operational Foundations

  • Created complete runbooks for operations and incident response
  • Provided recovery scripts and health check automation
  • Developed governance and maintenance guidelines for the next 4 quarters
  • Advised improvements to existing Redgate backup processes

5. Seamless Handover to the Incoming DBA

  • Fully documented environment, baselines, and tuning rationale
  • Delivered a clear roadmap for continued improvements
  • Ensured the internal DBA could take ownership with confidence
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Build a Reliable Data Platform

Results 

Following stabilization and the reintroduction of foundational maintenance, the SQL Server environment exhibited significant, measurable improvements:

Performance & Reliability Gains

  • ~90% reduction in daily deadlocks in targeted workloads
  • >90% improvement in storage latency
  • Blocking and CXPACKET contention reduced dramatically
  • CPU and thermal strain stabilized

Operational Improvements

  • Full monitoring and alerting now in place
  • Automated maintenance implemented and validated
  • Baselines established to support future scaling
  • Runbooks and governance introduced across the estate
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Business Impact

  • Dramatically reduced operational risk
  • Predictable query performance and faster data access
  • Increased confidence for internal DBA and development teams
  • A stable foundation for future scaling, cloud readiness, and analytics growth

The client moved from a high-risk, reactive SQL Server estate to a stable, governed, and scalable platform — fully prepared for the next phase of modernization.

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