Background When we started the engagement with the client, their US SQL Server estate was mid-migration: a new SQL Server 2022 instance had been provisioned with log shipping, but production still ran on an overheated, unsupported SQL Server 2016 build. The estate was large (> 1,500 databases) and lacked operational documentation, baselines, runbooks, and proactive monitoring. For much of this period, there was no experienced DBA oversight. Client The client is a global insights, innovation, and customer-strategy agency with 1,600+ researchers, data scientists, moderators, developers, and creatives. Their SQL Server estate powers critical research and community-driven insight operations across 23 countries, making platform stability and performance essential for delivering value to their own customers. Challenge The organization needed to stabilize a mid-migration SQL Server estate and remove performance and operational risks that threatened research turnaround, peak-cycle reliability, the move to SQL Server 2022, and day-to-day continuity. They needed to address: Severe Performance & Reliability Issues A large number deadlocks on a single database I/O stalls exceeding 200 ms High CXPACKET contention and blocking CPU saturation and thermal throttling Foundational Gaps No SQL Agent alerts or Database Mail No index or statistics maintenance No operational documentation, baselines, or runbooks 1,500-database estate with 99% index fragmentation No proactive monitoring or experienced DBA oversight Business Risks These issues jeopardized: Research turnaround times System reliability during peak insight cycles The ongoing migration to SQL Server 2022 Operational continuity for global teams relying on the database platform The incoming internal DBA needed a stable, predictable environment, not a fire-fighting scenario inherited from legacy maintenance gaps. Scale with Confidence LET'S TALK Solution We delivered a structured stabilization and modernization program focused on performance, reliability, and long-term operability. 1. Production Stabilization Deep hardware and resource analysis SQL Server instance configuration hardening Query, stored procedure, and parallelism tuning Index redesign and targeted rework in blocker workloads 2. Restore Core Maintenance & Health Implemented tailored maintenance plans for rebuild/reorg cycles Reintroduced intelligent statistics updates Reduced critical index fragmentation from 99% → <10% Normalized parallelism settings to reduce CXPACKET waits 3. Monitoring, Alerting & Governance Enabled SQL Agent alerting and Database Mail Implemented proactive performance notifications Introduced deadlock capture and reporting Delivered performance baselines for CPU, memory, storage, and waits 4. Operational Foundations Created complete runbooks for operations and incident response Provided recovery scripts and health check automation Developed governance and maintenance guidelines for the next 4 quarters Advised improvements to existing Redgate backup processes 5. Seamless Handover to the Incoming DBA Fully documented environment, baselines, and tuning rationale Delivered a clear roadmap for continued improvements Ensured the internal DBA could take ownership with confidence Build a Reliable Data Platform DISCOVER MORE Results Following stabilization and the reintroduction of foundational maintenance, the SQL Server environment exhibited significant, measurable improvements: Performance & Reliability Gains ~90% reduction in daily deadlocks in targeted workloads >90% improvement in storage latency Blocking and CXPACKET contention reduced dramatically CPU and thermal strain stabilized Operational Improvements Full monitoring and alerting now in place Automated maintenance implemented and validated Baselines established to support future scaling Runbooks and governance introduced across the estate Business Impact Dramatically reduced operational risk Predictable query performance and faster data access Increased confidence for internal DBA and development teams A stable foundation for future scaling, cloud readiness, and analytics growth The client moved from a high-risk, reactive SQL Server estate to a stable, governed, and scalable platform — fully prepared for the next phase of modernization.