AI-driven content personalization
Interact with your customers on a more personal level by leveraging AI-driven recommendations to deliver engaging, relevant content to your customers through multiple channels.
Content personalization in iGaming
AI personalization is possible via integration through an API allowing you to deliver highly personal experiences to your customers. The solution that we offer in partnership with is an AI-driven real-time personalisation & recommendation engine built specially for the betting and gaming industry. It includes the following offerings:
Recommend
- Real-time pre-event and in-play bet recommendations.
- Multi-vertical casino, slots, games and bingo recommendations.
Momentum
- Identify trending events, markets and selections in sports and gaming.
Intelligent Layouts
- Deliver a completely personalized experience across the full sports and gaming site.
- Prioritize events, navigation, menus and icons, unique to each user.
Engage
- Rule and trigger-based push, email and SMS.
A typical integration scenario
Clickstream – Back End – CMS – Data Warehouse
Typical Integration Timeline
CLIENTS using Graphyte.ai solutions
Content personalization solutions for:
Casino Lobbies
By delivering a user-specific version of your home page, you make your customers’ life easier and help them find games they love or would like to play. This also results in much clearer navigation, better UX and ultimately, higher user retention.
Sports Betting
Bring Netflix-style personalization to your bettors and automatically tailor every element of your offering according to your client’s individual preferences with bespoke navigation and menus, sport and game categories, promotions, banners and new game launches.
Benefits of content personalization for your enterprise
Scale
Personalise across every product in sports and gaming
Scales to 1m+actives/ month / brand
Scales to 1m+actives/ month / brand
Time to value
>Personalisation algorithms out of box
Fast forward roadmap by 18 months
Integration fully managed by Graphyte
Fast forward roadmap by 18 months
Integration fully managed by Graphyte
Agility
Ultra-responsive to our operators ideas
Fast release of new features
Partnership at core of operating model
Fast release of new features
Partnership at core of operating model
Compliance
No PII Required
ICO Registered Processor
Data encrypted at rest and in transport
ICO Registered Processor
Data encrypted at rest and in transport
Integration
Flexible front and back end options
Leverage pre-existing integrations
Leverage pre-existing integrations
Multi-brand
Inherently multi-brand
Cross brand tracking and cross-brand cross sell
Cross brand tracking and cross-brand cross sell
Self-serve
Simple user interface that you control
No dependency on services
Custom data upload via front-end
or programmatically
No dependency on services
Custom data upload via front-end
or programmatically
Industry-specific
100% built for betting and gaming
Understand unique data challenges
inherent in the industry
Understand unique data challenges
inherent in the industry
Deployment
Ultra low-latency <70ms average
response time
Deploy across any channel
response time
Deploy across any channel
