First impressions matter more than you might think. According to Accenture’s research, 91 % of consumers are more likely to purchase from brands that provide relevant offers and recommendations.
In today’s highly competitive day and age your clients are bombarded with offers across multiple channels, if you don’t succeed in grabbing their attention and offering exactly what they need, they will look elsewhere and get it from your competitors. Content recommendations and personalization means communicating with your clients on a more personal level that shows that their interests are being taken into consideration.
