Digital Marketing Orchestration

Digital Marketing Orchestration

Symphony Solutions helps businesses enter the digital world and create an engaged and dedicated customer base by implementing digital marketing orchestration for real-time and quality results.

If it’s not on the internet does it even exist?

With marketing largely moving to the online, any company is sure to benefit from establishing a strong online presence, engaging in digital marketing and building a close relationship with the customer, no matter the industry.

Professional website in good standing with the search engines. SEO-optimized content tailored to your industry and target audience. Active business pages on social media platforms. Relevant and timely advertisement. Recognizable and consistent company brand. 

All these are the puzzle pieces in your digital marketing strategy that will allow your business to thrive.

Symphony Solutions team of digital marketing specialists can provide a full spectrum of digital marketing services, spanning from conducting marketing research and identifying customer personas, creating a strategic plan for your company, to building brand awareness and driving traffic to your website for potential lead generation. Our experts consolidate all the generated activity into a unified customer experience with marketing orchestration approach and omnichannel solutions.  

What is Marketing Orchestration?
We are observing the erasure of borders between digital and non-digital worlds, with the former seeping into all aspects of our everyday life. The new experiences alter the customer’s perception of what is the norm, accounting for much higher expectations and demands when it comes to products and services. This calls for a more elaborate marketing strategy on the part of business. This is where marketing orchestration comes into play as it strings together seemingly odd parts of the business marketing campaigns scattered across platforms and aligns them into a thought-out marketing strategy.

Marketing orchestration helps eliminate data silos and reduce confusion by aligning the customer journey across multiple platforms. The end user and their customer journey stand at the centerpoint of digital marketing. Marketing orchestration strives to deliver customer journey experiences that are consistent, personalized and relevant. Customer interactions are optimized across different channels creating a personalized customer experience. The Omnichannel provides a unique customer journey and relevant engagement with the audience in real time.

Symphony Solutions offers a wide range of digital marketing services to help set a solid foundation for your online presence, drive traffic, convert visitors into customers and increase profits.
Results-oriented approach
Digital marketing orchestration in all of its aspects is a part of large scale omnichannel orchestration solutions that are introduced to re-imagine the customer-business relationship, bringing the user to the center of the omnichannel ecosystem and revolving all services around providing the customer with the best possible user experience.

Symphony Solutions is taking a result-oriented approach to digital marketing orchestration. Starting from preliminary market research to strategic planning and finally measuring and tracking performance, the digital marketing team is making sure that you’re getting your money’s worth.

Working in the Agile methodology, Symphony Solutions is all about setting and reaching ‘smart’ goals. Our strategies are bringing the client tangible results and benefit the business. It’s quantity multiplied by quality.

One apparent benefit of digital marketing is that it’s easy to track and measure results. This means that you can easily analyse the performance of your ads, see how the audience is engaging and interacting with the content you put out on your website and social media platforms.

How is your content performing?
Where are your customers coming from?
What engages them?
What makes them click?
What brings a like and what brings a sale?

You need to keep a tight grip on the competition and know the industry in and out. This can determine your marketing strategy and push for tangible results.

Keep an open dialogue and engage with your audience. Be there for them and they will give back a hundredfold.
Growth Marketing
Growth marketing is a smart and low-cost alternative to traditional marketing that’s been steadily on the rise with the recent advances in technology as well as the internet becoming more accessible and common in everyday use. With the ever-growing usage of social media platforms it becomes easier to connect the end customer with the product or services that the business has got to offer.

A growth marketing strategy comprises determining the areas that you want to improve and implementing the right changes with marketing tools and techniques like website analytics, SEO, content and social media marketing.

Symphony Solutions offers a variety of digital marketing orchestration services as a versatile and comprehensive way of setting a solid foundation to grow from, discovering new opportunities and potential for your business, and achieving steady and rapid growth.

However, acquiring customers and getting sales is not the only goal of growth marketing - it’s about building a loyal following of long-time clientele that will stick around and support the business as it grows and evolves. It’s about setting the corner stones on which the business will thrive all the while remaining flexible to the changing currents of trends and stand the test of time.

In this regard, the goal of growth marketing is to attract new customers to the business, increase retainment by creating a dedicated user base, and drive profits. All this is achieved by defining and maintaining a strong brand identity for the business and creating a seamless omnichannel experience for the customer.

Clients

Blexr
CTP
Ladbrockes Coral Group
Virtualstock
Vivino

DIGITAL MARKETING ORCHESTRATION SERVICES

Omnichannel Digital Marketing Strategy

It starts with thorough market research and competitor analysis. Understanding the market mechanics and knowing what the competitors have got to offer can help in deciding on the marketing strategy and winning the company its stronghold on the market. Symphony Solutions marketing team is conducting thorough market research and competitor analysis, presenting the company’s prospects and proposing a digital marketing strategy for future business growth.

Content Marketing

High-quality targeted content can become the core pillar of your marketing strategy. Content marketing entails creating short and long-form content for your social media, website and other marketing purposes - blog posts, articles, web content, whitepapers, infographics, videos. Symphony Solutions marketing copywriters and designers create unique quality content to represent your brand, attract and inform potential customers. With SEO in mind, they give you content that drives website traffic and turns it into leads.

Search Engine Marketing (SEM)

With search engine marketing you can guarantee your website to appear on top of search results pages with relevant ad placement. Paid ads are displayed on search result pages for relevant search terms either listed first in the search results or opposite free search results.

Search Engine Optimization (SEO)

Place yourself where potential customers will see you. With search engine optimization you can push your website to the top of search results for search terms relevant to your business or industry. Symphony Solutions offers SEO services including full SEO audit of your website and keyword research.

App Store Optimization (ASO)

Optimize your mobile apps to rank higher on the app store search result page, appear on the Explore page to increase conversion rate and maximise organic traffic. Symphony Solutions team achieves this by improving the presentation of the app with precise and optimized description, high-quality screenshots, relevant keywords. Showcase your app the right way to reach more people and improve ranking with positive reviews.

Conversion Rate Optimization (CRO)

Conversion Rate Optimization is crucial to your overall digital marketing strategy as it strives to increase the percentage of visitors turned paying customers. Symphony Solutions marketing team analyzes user behaviour and utilizes web design and content to determine which layouts variations and calls-to-action perform best to push the website visitors to take the desired action.

Pay per click (PPC)

PPC is an efficient and cost-effective way to generate traffic to your website. Symphony Solutions provide full-cycle ad process or may work with an already existing Google AdWords account and social media. Deliver your message to the right people, only paying for the actual result when the ad is clicked.

Social Media Marketing and Advertising

Social media is a powerful source of engagement with potential leads and customers. Symphony Solutions digital marketing team utilizes SMM and advertising on different social media platforms to bring your message to your target audience and create an engaged and dedicated following.

Branding services

Symphony Solutions offers branding services to help you find your own voice and identity, sending your message to your target audience. The digital marketing team and the design team work on creating your unique brand identity and guide you through the whole process - discovery, positioning, designing, development and communication.

AI Personalization

Symphony Solutions stands at the forefront of innovation by utilizing AI technologies for the benefit of the clients. AI-driven content personalization allows you to interact with the customers on a personal level by delivering engaging and relevant content via omnichannel.

How does digital marketing work?

  • Research and Strategic planning. This entails all the preliminary work necessary to set your marketing campaign up for success – researching the competition, creating customer personas, choosing the right tools. Once the research is done and you know where you’re standing in terms of competition and target audience, the next step is determining KPIs, business objectives and setting up a budget.
  • Branding. Recognizable and meaningful, your brand has a direct impact on how you are perceived on the market. You want it to be unique and send a message.
  • Design and Development. It’s good to utilize existing digital marketing channels. However, having a business website instantly sets you a step above the competitors who are still wary of making that investment. It helps you stand proudly and proclaim “I am”.
  • Content is King! It’s no longer that easy to attract your customer’s attention with generic messages. The competition is harsh, so you want to have something to stand out from the crowd. Give your customers meaningful and valuable content that goes beyond just pushing them to make a one-time purchase.
  • Social Media presence. Bring your business to where the potential customer is most likely to see it. Social media is excellent in this regard because it encourages engagement and long-term retention.
  • Advertising. When you’ve got everything set up, it’s time to let your audience know about your existence. Targeted advertising is a way to deliver your message to a curated audience that are already interested in your product or service.
  • Tracking progress. Knowing where your customers come from, what they are looking for, how they are engaging with your content. All this helps you see if your efforts are bringing results and plan for the future.

Benefits of digital marketing services for your business

The benefits of using digital marketing for garnering exposure and more leads for your business are self-evident. The digital world calls for innovative technologies and new solutions. Knowing how to apply digital marketing strategies in building your online presence and gaining social media influence can place you a step ahead of the competition.

What makes digital marketing so different from your run-of-the-mill marketing strategies. Here are some things to consider:

Global reach

Modern technologies and the internet reach across borders and allow you to target a wide audience well beyond your city, country or even continent. Whether you are selling physical goods or offering services, a person from any part of the world can come across your website or social media page and consider becoming a customer.

Targeted audience and Personalization

Market research allows you to determine your target audience and directly target your advertising and marketing campaigns by age, gender, location. Online algorithms are fine-tuned to deliver personalized search results and ads.

Customer loyalty

Marketing orchestration is aimed at engaging the customers, earning their trust and long-term dedication, making them come back to you time and time again.

Cost-effective

With targeted advertising and PPC campaigns you know exactly what you’re paying for.

Easy to track and measure results

With the tools available, you can easily track impressions and engagement, and see specific numbers of how your ads and content are performing. What search terms bring customers to your website, what they find most appealing, what makes them click.